It was reported that only several members in the e-commerce team of Uniqlo tried the new type sales mode, and gain experience on on-line and off-line joint marketing: 1. Low conversion rate between order on-line and deliver off-line; 2. Clients in real stores spur online purchase; 3. Online purchasers brings customers to real stores; 4. No particular item sold online; 5. Low cost on online marketing; 6. Uniqlo O2O: Global Unique Ecommerce Mode.
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